Supply Co. began as a small line of merch for employees and almost immediately blew up. OpenAI-ers developed concerningly strong, excited opinions about collectible cards, blue folding chairs, and graphic hoodies as emerging currency. 

Somewhere along our timeline, these objects evolved from being just ‘merch’ into material embodiments of company culture. The next phase of Supply Co. is much bigger than seasonal drops: it’s collaborations, experiments, and physical expressions of research energy.