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OpenAI

AI for your marketing team’s most ambitious work

Marketing teams use ChatGPT Work to turn customer insight into bold, on-brand campaigns—and reach people as they explore and decide with ChatGPT Ads.

Work across your tools with a shared understanding of your customers

Add plugins to extend what ChatGPT Work can do. Plugins connect customer and campaign context from tools like HubSpot, Figma, and Adobe. Use OpenAI’s Data and Product Design plugins to run pre-built workflows for campaign analysis, creative development, and prototyping.

AI that gives marketers room for more impact

Work across the entire campaign

Connect research, strategy, creative, and execution in one shared workspace—so every marketer can take an idea from first insight to working prototype to launch.

Line chart interface with a prompt asking Figma to turn customer research and launch goals into a focused campaign plan and working prototype.

Understand what customers need

Bring customer research, sales conversations, and campaign performance together to uncover what matters and make clearer decisions.

Circular chart interface with a prompt asking HubSpot to surface recurring customer needs across research, sales feedback, and campaign results.

Create campaigns people remember

Explore distinctive creative directions, bring stronger ideas to life, and refine the work with your team’s taste, judgment, and point of view.

Brand campaign brief with a prompt asking Canva to develop creative directions, explain the brand fit, and recommend the strongest.

Reach customers as they decide

Use ChatGPT Ads to reach people as they explore options, compare choices, and decide what comes next.

Product card interface with a prompt to build a ChatGPT Ads campaign for people exploring mid-century modern furniture.

Try ChatGPT Work prompts for marketing teams

Turn customer understanding into a stronger campaign

Bring approved product information, customer research, and campaign goals together to explore three distinctive directions, with the customer need and brand fit behind each.

Using our product roadmap, customer research, and launch brief, propose three distinct campaign directions. Explain the audience insight, brand fit, tradeoffs, and recommended direction.

Connect with people as they explore options, compare choices, and decide in ChatGPT.

Reach high-intent customers

Show up when people are actively exploring products and making purchase decisions.

Go beyond keywords

Use conversational context to reach customers with more relevant advertising.

Grow in a new channel

Reach customers where discovery, consideration, and decisions happen together with AI.

A ChatGPT response interface showing a sponsored card in a soft green gradient.

마케팅팀이 OpenAI를 선택하는 이유

마케팅 팀이 OpenAI를 활용해 고객을 이해하고, 아이디어를 발전시키며, 창의적인 작업을 전사적으로 확장하는 방법을 확인해 보세요.

3개 중 1
OpenAI를 통해 직원들의 부가가치가 낮은 업무를 줄이고, 팀이 이전과는 차원이 다른 규모로 창의성을 발휘할 수 있도록 지원하고 있습니다.
제인 로더, The Estée Lauder Companies 최고 데이터 책임자 겸 엔터프라이즈 마케팅 수석 부사장, 이사회 구성원

Give your team room for more ambitious marketing

Give your team room to understand customers, pursue strong ideas, and bring distinctive work to market.