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借助ChatGPT,让小企业成就大事业

Derek和Larissa Guetter正借助ChatGPT,将自己的小企业发展成娱乐行业巨头。

一名ATV Big Air Tour车手在多云的天空下腾空表演特技。
“多年来,我们一直怀揣着宏大的梦想。在使用ChatGPT之前,我觉得这些梦想不可能实现。现在,一切皆有可能。”
—Larissa Guetter,ATV Big Air Tour

打造高空飞跃之旅

十一年前,Derek和Larissa Guetter创办了巡回全地形车特技表演ATV Big Air Tour。他们最初只是一支小型地区团队,却很快发展成全美最成功的赛车运动巡演项目之一。

他们希望继续拓展业务,但面临的最大挑战是工作太多,人手却不够。他们既要协调演出的各项后勤,又要处理经营小企业的行政事务,同时还要抚养三个年幼的女儿。大多数演出日,他们都要一直工作到凌晨3点,才能勉强跟上进度。

为巡演全面提速

Derek和Larissa在2023年接触到ChatGPT,不久后便开始将它用于各项业务。现在,他们使用ChatGPT制定营销计划和社交媒体策略、撰写客户报告,以及编排巡演日程和制作设备清单报告。

演出当天,他们也会在现场使用ChatGPT。他们把它当作音响工程师,协助搭建扬声器和舞台;也把它当作机械师,帮助排查设备故障。ChatGPT帮助Derek为每场演出量身编写串场稿,更好地与当地观众互动;同时也帮助Larissa跟进赠品和商品的情况。

“ChatGPT让事情变得更简单。通常需要两周完成的工作,我们一个上午就做完了。”
—Derek Guetter,ATV Big Air Tour

音响工程

Show me the best way to set up my speakers onstage for a 250 ft wide covered grandstand.

Split the grandstand into three coverage zones: left, center, and right.

Diagram showing a three-zone speaker setup for a 250-foot-wide grandstand.
  • Place one PS18 sub and one PS15 top about 20 feet left of center.

  • Place a second PS18 and PS15 stack at center.

  • Place the third PS18 and PS15 stack about 20 feet right of center.

  • Aim the center top straight ahead and angle the outside tops slightly outward to cover the left and right seating zones.

  • Use the fourth PS15 as a stage monitor or extra side fill if one outer section needs more coverage.

This should give you even coverage across the roughly 250-foot-wide grandstand while minimizing gaps between zones.

客户总结报告

Can you please create me a microsite that recaps last night’s event? Include event title, summary, photos, metrics, and include all social media stats.

Your client recap microsite is ready:

Updated screenshot preview of the ATV Big Air Tour client recap microsite.

It includes attendance, audience demographics, social engagement, giveaways, sponsor exposure, fan interaction, safety and operational results, client feedback, and next-event recommendations. All figures are labeled as sample data, and the report can be downloaded as a PDF using the button at the top.

营销计划

This week I have to get ready for our next event in Hays, Kansas. Can you help me put together a marketing plan for the event?

Absolutely. Here’s a practical marketing plan you can run in the week leading up to the Hays, Kansas show.

Hays, Kansas marketing plan

Goal: Build local awareness and attendance among families and motorsports fans.

One week before

  • Announce the event on Instagram, Facebook, and TikTok.

  • Share a stunt video with the date, location, and showtimes.

  • Tag the venue, sponsors, riders, and local Hays organizations.

  • Ask the coordinator to promote the show through their website, email, and social channels.

During the week

  • Post rider spotlights, behind-the-scenes footage, and countdown reminders.

  • Run a small paid social campaign within 60 miles of Hays.

  • Share practical information, including admission, parking, weather, and showtimes.

Show day

  • Post the schedule and capture setup, stunts, crowd reactions, giveaways, and sponsor signage.

  • Encourage guests to tag #ATVBigAirTour.

After the event

  • Share a highlight reel and thank the organizers, sponsors, and fans.

  • Record attendance, social engagement, giveaways, and audience feedback for the client recap.

在巡演途中,ChatGPT也能帮助他们维持业务运转:规划每天的日程、跟进客户沟通、评估潜在赞助机会,并实时排查问题,让他们能专心呈现最精彩的演出。对于一家要与价值数百万美元的娱乐项目竞争的小企业而言,这种灵活性至关重要。

“四处巡演时,基本上必须学会随机应变。开演前随时可能出现意外,你只能迅速调整,想办法把事情做好。”
—Larissa Guetter,ATV Big Air Tour
Derek和Larissa Guetter与女儿们在ATV Big Air Tour现场观看全地形车腾空特技。
“创业让人拥有极大的自由,因为你可以构想一个梦想,然后把它变成现实。”
—Larissa Guetter,ATV Big Air Tour

放飞更大的梦想

有了ChatGPT帮他们节省出的时间,Derek和Larissa正专注于下一个目标:打造独立举办的ATV Big Air Tour活动,吸引大批观众坐满露天剧场和体育场。他们希望触达尽可能多的人,并激励下一代全地形车车手和创业者,其中也包括自己的三个年幼女儿。

Guetter夫妇从创办之初就将家庭放在事业的核心位置。他们希望随着女儿们长大,把创业精神传承下去,让她们明白:只要愿意勇敢迈出第一步,一切皆有可能。

“ChatGPT让我有更多时间陪伴家人,这是我以前想都不敢想的。”
—Larissa Guetter,ATV Big Air Tour

我们创造工具,人们用它创造未来。

每一次重大技术变革,都由选择用它进行创造的人塑造。