How ChatGPT Work helps Stampli move ideas to market
With a fixed deadline and design resources committed elsewhere, Stampli used Codex and ChatGPT Work to compress weeks of launch production into days.
100s
Pieces of content created each week using ChatGPT Work
3.16x
Faster launch to production with Codex
Stampli is an intelligent procure-to-pay platform that connects procurement, accounts payable, vendor management, payments, and employee spend. Its Deep Finance™ product transforms the data moving through Stampli’s procure-to-pay platform into executive spend intelligence for CFOs, VPs, and other business leaders. Launching it meant product development, positioning, design, communications, enablement, and operations all moving in parallel, on a fixed timeline, with design resources and outside contractors already committed to other priorities.
Stampli’s marketing team used Codex to connect product context, meeting notes, decisions, and messaging guidelines into a shared system. With OpenAI tools, they compressed an estimated 243 hours of production work into about 77, while keeping full human review and final approval on everything customer-facing.
That launch is the clearest example of a pattern that runs through Stampli’s product marketing team every day: using ChatGPT Work and Codex together to keep product knowledge current, surface business insights, and move ideas to market faster.
“Codex shortens the distance between a customer’s need, our team’s response, and real learnings from usage. By extending technical abilities across every team, it helps us move 10x faster from requirement to deployable solution.”
Deep Finance moved from an initial prototype demo to a public GTM launch and first shipped product in about six weeks. With design resources and outside contractors committed to other priorities, the team used Codex to turn evolving product decisions into review-ready assets across a seven-part blog series, launch emails, a webinar and its supporting deck, social and paid creative, a PR Newswire release, the Deep Finance web page, and sales enablement materials. Codex also helped create the launch’s hero animation through exploration, iteration, and packaging, handling roughly 90% of the polished animation work before a contractor finished the opening scene and final format.
Across the defined Deep Finance go-to-market and content production workflow, the Stampli team estimates the launch would have taken about 243 modeled active role-hours without Codex. With Codex, it took approximately 77, saving roughly 166 hours or 3.16x faster production.
The infrastructure behind the Deep Finance launch is the same one Stampli’s product marketing team relies on day to day. Keeping product materials current used to require interviewing product managers, reading Jira tickets, reviewing GitHub, and working through meeting notes. The team then had to translate that information into help center articles, presentations, one-pagers, and other assets.
Stampli has automated much of that process with a GPT‑powered system. It gathers information from product systems and meeting notes, then helps keep those materials up to date.
The same automations help the product marketing team create content at greater scale. Agents connected to the company’s source of truth can produce material for the website and social channels. According to Melad Zahedi, Director of Product Marketing, “it’s multiplied the output of a small team by 10x, putting out hundreds of pieces of content on a weekly basis, where it was limited to just a couple before.”
ChatGPT Work also helps employees bring relevant business context into important decisions. Zahedi uses GPT‑powered automations as a “second brain” to organize information across a schedule filled with back-to-back meetings.
“Being able to go to every meeting prepared with context, understanding what is needed from me in that meeting and how to stay efficient with my time, has been an amazing benefit,” he says.
In one executive meeting, a question arose about metrics stored across HubSpot and other systems. An employee was able to quickly ask Codex to retrieve and analyze the relevant data during the call. “This is something that would’ve taken our FP&A team half a day to put a report together, give us a model, and give us an answer that we felt confident in. Someone was able to do it with 20 seconds of keystrokes,” Zahedi says.
The time saved let product marketing spend less time reconstructing context and more time advising leaders on product and company strategy. At the same time, the team became more involved in advising VPs and C-suite leaders on corporate and product strategy.
ChatGPT Work also serves as a thought partner for product marketing. Employees use it to deepen their knowledge, brainstorm ideas, create stakeholder personas, and test recommendations before presenting them to leadership.
Teams across product, marketing, customer success, sales, and enablement are using ChatGPT Work and Codex to take the idea from prototype to launch. Zahedi estimates that with OpenAI tools the process took about six weeks, which previously would have taken months or even quarters.
The Deep Finance launch showed Stampli what a more connected, AI-supported product cycle could look like. Now the company is exploring how to apply that approach across more products, workflows, and go-to-market programs.
For Zahedi, the larger opportunity is expanding what employees believe they can take on. ChatGPT Work and Codex have helped his team learn new disciplines, build its own systems, and spend more time on decisions that move the company forward.
“Being curious and just asking, ‘What can I do?’ and trying everything first through ChatGPT will unlock a lot of latent capacity that you didn’t realize was there in your organization—and in yourself.”
