Introducing ChatGPT Work:
A new agent in ChatGPT that helps teams turn ambitious goals into finished work—with enterprise controls and governance built in.
AI for your marketing team’s most ambitious work
ChatGPT Work uses customer insights, campaign context, and brand standards to create briefs, creative assets, and performance reports—so marketers can move from strategy to launch faster and improve campaigns with each cycle.
Run marketing with greater speed, consistency, and impact
Launch campaigns faster
Turn research and campaign context into clear briefs, messaging, and launch-ready assets.
Keep every campaign on brand
Apply your voice, messaging, and creative standards across channels, formats, and markets.
Improve what works
Analyze performance, identify the strongest directions, and refine what comes next.
How marketing teams use campaign data to make launches better with ChatGPT Work
Turn campaign results into an up-to-date leadership readout with clear recommendations for improving the next launch.
Review the recent marketing campaign performance document for our new product launch and our initial brief. [Insert document links] Create a deck for us to review the campaign’s performance with leadership using @Presentations
Work across your marketing tools and context
Why marketing teams choose OpenAI
See how marketing teams are making OpenAI part of how they understand customers, develop ideas, and create at scale.
Marketing resources
Explore additional resources for getting started with OpenAI
