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OpenAI
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features and labels

How it works

Your creative partner for AI image, video, audio, and 3D generation. Turn ideas into product photos, cinematic clips, social campaigns, voiceovers, and game assets with fal. Start with a prompt or reference image, get help choosing a model, and refine your creations through image editing and conversation.

What else can you do?

  • Create product imagery

    fal Create a product hero image from this reference photo and brand brief. Preserve the product's identifying details, keep space for a headline, and show the result.

  • Make a launch video

    fal Create a 15-second launch video using these product references. Focus on one supported benefit, follow the brand palette, and end with the supplied call to action.

  • Explore campaign concepts

    fal Generate three distinct campaign images from this brief. Keep the audience and message consistent, vary the visual treatment, and explain the tradeoffs between directions.

What’s included

App

  • fal

Skills

  • character-design
  • cinematography
  • commercial
  • fal-gamedev
  • fal-media
  • fal-models-catalog
  • fal-prompting
  • fal-recipes
  • 7 more

Resources

Add the fal plugin in a few clicks

Availability depends on the plugin, your plan, and workspace settings. Some connections require admin setup or approval. Contact your workspace admin if access is blocked.

Get started with plugins

Bring your organization’s data and tools into OpenAI products and accelerate what your teams can do.