Dentsu Japan

Dentsu Japan is an Integrated Growth Partner that combines the diverse expertise of various Dentsu Group companies in Japan to support the growth of clients and society across marketing, business transformation, and sports & entertainment.

Dentsu Japan has adopted "AI For Growth" as its growth strategy, combining human intelligence with AI intelligence to move beyond simply streamlining certain operations and towards implementations that lead to business growth.

As a partner of the OpenAI Partner Network, we combine OpenAI's cutting-edge AI, including generative AI, with dentsu Japan's accumulated expertise in consumer understanding, creativity, data utilization, and marketing implementation to support companies' AI transformation.

Dentsu Japan's strength lies not in treating generative AI merely as a tool for improving operational efficiency, but in its ability to translate it into a form that can actually be used in corporate activities, based on deep insights into people, creativity, and practical marketing knowledge.

Starting from marketing areas such as product and service development, creative production, and media planning, we implement and establish generative AI not as a replacement for tasks, but as a mechanism to transform decision-making and customer experience, extending to sales, customer interaction, knowledge utilization, internal operations, and business development.

Leveraging the expertise and development capabilities centered around the dentsu Japan AI Center, along with our knowledge of AI governance, we support companies in safely and continuously utilizing generated AI to enhance brand value and business results.