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Brand guidelines

Language and assets for using the OpenAI brand in your marketing and communications.

About

The "OpenAI" name, the OpenAI logo, the "ChatGPT" and “GPT” brands, and other OpenAI trademarks, are property of OpenAI. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own assets and materials.

Powered by OpenAI badge

If you are an active OpenAI API customer building using the GPT-3.5 or GPT-4 series of our large language models, DALL·E 2 or DALL·E 3 image generation models, or any other OpenAI model or API, we encourage you to use our “Powered by OpenAI” badge to signify that you use our APIs to build your product or features.

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Best practices when using our badge

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Language

If you are an active OpenAI API customer, please draw from the following language to accurately describe your company or product’s development on our APIs in any text. This language can be used for product UI, promotional and press materials, and App Store descriptions. 

Please use descriptive phrases that make it clear your product is developed on OpenAI technology (“powered by” is preferred, but “built on” can also be used). Avoid phrases that imply an official partnership with OpenAI (“built with” “developed with” “partnered with”).

Your company or product name should appear first, followed by OpenAI or the model.

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Models

If you must refer to specific models, please use the proper model names or date-based versions of models when referring to OpenAI models.

We do not permit the use of OpenAI models or “GPT” in product or app names because it confuses end users.

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Powered by OpenAI. A general, simplified way to describe products that are built on OpenAI models or multiple OpenAI models. Where possible, we recommend and prefer that you use the “Powered by OpenAI” badge provided above. Please do not say “powered by ChatGPT” or “built with ChatGPT” to refer to products built with our APIs.

Notifying users. If your product closely resembles an OpenAI product (such as ChatGPT), please make a clear indication to users that your product is independently developed and not affiliated, endorsed, or sponsored by OpenAI. Please consider your use of OpenAI’s product names, your own product copy, surrounding copy (e.g., app description), and any/all other attributes in this regard. It should be clear to your users that your application is separate and distinct from OpenAI’s own products and services.

GPTs in ChatGPT

GPTs—custom versions of ChatGPT that you can create for a specific purpose with instructions, expanded knowledge, and custom actions—are available to ChatGPT users.

GPTs should have a short name appropriate for display in ChatGPT’s sidebar. Choose a name appropriate for an app or service, not the title of a document or video. Having a GPT’s name end with “GPT” is discouraged, but not prohibited.

If the GPT is part of an existing service and provides all or a subset of the same functionality, it’s recommended the GPT be named the same. For example if the service is called “Meowlytics” then the GPT should also be called “Meowlytics”. If instead the GPT is providing support for the service, then consider appending to the name, e.g., “Meowlytics API Helper”.

A GPT may not use another organization’s trademark in its name or logo unless they are authorized to do so. Builders must verify their domain in order to use many common trademarks and OpenAI may reactively enforce this for others if reported. Additionally names referencing public figures, profanity, and harmful topics are prohibited. If a GPT makes use of third-party services, for example as part of its actions, these may be mentioned in the description.

Plugins

When referring to plugins for ChatGPT, please use the term “plugin” rather than other names. Your company or product name should appear first, followed by OpenAI or ChatGPT. Please do not lead with the OpenAI name. (Please note that plugins are evolving into custom actions for GPTs(opens in a new window).)

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Non-partnerships

OpenAI has official partnerships and specific language about these partnerships, as well as non-partnership language guidance. If you are not an official partner, please don’t use “collaborated with,” “worked with,” or “partnered with,” in any form. Instead, we recommend you use the “Powered by OpenAI” badge provided above.

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Content attribution

If publishing text or images generated by an OpenAI model, you are not required to attribute. However, if you’d like to, we encourage you to use the language below.

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Press releases

When mentioning our company in your press materials, we ask that you identify OpenAI as an AI research and deployment company. OpenAI’s mission is to create safe and powerful AI that benefits all of humanity.

If your announcement, blog, or other communications go beyond the cases outlined above, or if you have questions about our guidelines, we encourage you to reach out to OpenAI’s Partner Communications team at partnercomms@openai.com.

Usage terms

The term “Marks” includes anything we use to identify our goods or services, including our names, logos, icons, and design elements. By using OpenAI’s Marks, you agree that we own them and that any goodwill generated by your use benefits us. Your permission to use our Marks is limited in the following ways:

  • You can only use our Marks as allowed by these brand guidelines.

  • The permission we grant is non-exclusive (we can give it to others) and non-transferrable (you cannot give it to others).

  • You should not feature our Marks more prominently than your own company’s name or marks.

  • We may update the guide, and you must follow changes within a reasonable time.

  • We can review your use of our Marks and require changes if needed.

  • We may terminate your permission to use our Marks at any time, and you must stop using them promptly.

Please ensure your app follows all OpenAI usage policies. If your project leverages our APIs or models (e.g. GPT-4 or DALL·E 3), we prefer you use the “Powered by OpenAI” badge provided above. You may choose to reference a specific model in your text description, though we typically prefer that you use the general “Powered by OpenAI” wording instead.

We do not permit model names in app titles because there is concern that it confuses end users and it also triggers our enforcement mechanisms. GPTs are custom versions of ChatGPT, so it’s important that you do not reference just GPT in your app descriptions (we do not permit our GPT brand to be used in product names).

Logos

By using our logos, you agree to our Marks usage terms.

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Logo spacing & sizing

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Things to avoid when using our logo

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Contact

For legal inquiries, please contact legal@openai.com.

For everything else, including requesting permission to use our logos, questions about these guidelines, or if your communications go beyond the cases outlined above, please contact partnercomms@openai.com.