Design Guidelines

The "OpenAI" name, the OpenAI logo, the "ChatGPT" and “GPT” brands, and other OpenAI trademarks, are property of OpenAI. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own assets and materials.

The Blossom logo is more than just a visual symbol; it represents the core philosophy that guides our approach to design and innovation. At its heart, the logo captures the dynamic intersection between humanity and technology—two forces that shape our world and inspire our work. The design embodies the fluidity and warmth of human-centered thinking through the use of circles, while right angles introduce the precision and structure that technology demands.

When pairing the wordmarks with partner logos, maintain balanced spacing and clear hierarchy. Avoid placing logos too close to one another, ensuring sufficient space to preserve clarity and visual impact. Ensure each logo is displayed at an appropriate size, uses its approved color format, and is not distorted or altered in any way.

All co-branded materials must undergo an approval process by both brands to guarantee consistency and adherence to branding standards.

OpenAI Sans blends geometric precision and functionality with a rounded, approachable character. Subtle modifications, such as smoother curves and bespoke letterforms, give it a friendly and circular appearance.

The typeface is available in five core weights—Light, Regular, Medium, Semibold and Bold—each paired with a corresponding italic style. OpenAI Sans also features unique alignment and glyph refinements tailored for clarity and versatility in both digital and print applications. Its OpenType features, such as ligatures, tabular figures, and case-sensitive punctuation, provide added functionality for 
professional use.

Designed to represent OpenAI’s brand ethos, the font strikes a balance between technological precision and humanistic warmth, embodying a future-forward and inclusive tone. The design choices reflect its role in supporting OpenAI’s mission of benefiting all of humanity.

Get access to OpenAI Sans through our full design guidelines⁠(opens in a new window)

For legal inquiries, please contact legal@openai.com⁠⁠.

For everything else, including permission requests for the use of our logos, questions about these guidelines, or communications that go beyond the cases outlined above, please contact partnercomms@openai.com⁠⁠.

When mentioning our company in press materials, please identify OpenAl as an Al research and deployment company. OpenAl's mission is to ensure that artificial general intelligence—AI systems that are generally smarter than humans—benefits all of humanity.

If announcements, blogs, or other communications go beyond the cases outlined above, or if you have questions about our guidelines, reach out to OpenAI's Partner Communications team at partnercomms@openai.com⁠⁠.

The term "Marks" includes anything we use to identify our goods or services, including our names, logos, icons, and design elements. By using OpenAl's Marks, you agree that we own them and that any goodwill generated by your use benefits us.

Permission to use our Marks is limited in the following ways:

• Only use our Marks if they adhere to these brand guidelines.
• The permission we grant is non-exclusive (we can give it to others) and non-transferrable (you cannot give it to others).
• Do not feature our Marks more prominently than your own company's name or marks.
• We may update the guide, and changes must be made in accordance with our updates within a reasonable time.
• We can review the use of our Marks and require changes if needed.
• We may terminate permission to use our Marks at any time, and usage must stop promptly.

Please ensure your app follows all OpenAl usage policies. If your project leverages our APIs or models (e.g. GPT‑4 or DALL·E 3), you may choose to reference a specific model but be precise and accurate.

We do not permit model names in app titles because there is concern that it confuses end users. It also triggers our enforcement mechanisms. GPTs are custom versions of ChatGPT, so it's important not to simply reference GPT in your app descriptions (we do not permit our GPT brand to be used in app, product, developer or company names).