Connect with customers and drive results faster

Edited Messaging

Original:

“Our product is finally here. It’s better than before and works great with your business tools.”

Refined:

“Introducing our most powerful release yet — built to integrate seamlessly with the tools you already use, and designed to drive immediate results.”

Campaign Analysis Highlights

• Top-Performing Channel: Paid Search (ROAS: 4.2, highest among all)

• Weakest Conversion: Text-based social (CTR: 0.6%, Landing Page Drop-off: 58%)

• Q1 Ad Spend Efficiency: $3.21 per lead on image-based social vs. $6.90 on text-based social

• Suggestion: Shift 20% of Q2 text-based budget to image-based and test short-form video on Search Ads

Market Research Summary

Target Buyer Persona:

Mid-size B2B SaaS teams (50–200 employees), focused on automation and integrations

Key Trends

• 62% of surveyed decision-makers plan to increase AI tooling spend in 2025

• Demand rising for self-serve onboarding and customizable dashboards

• Top pain points: Fragmented data sources, slow ramp-up, lack of cross-tool sync

Competitor Insights

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Refined Messaging (B2B Mid-Market Focus)

Original:

“Our platform automates data workflows, helping your team work smarter, not harder.”

Refined:

“Streamline your sales and ops workflows—with enterprise-grade automation built for growing teams. Launch in days, scale in clicks.”

Adjustments Made:

• Added urgency for faster onboarding (matches ICP pain points)

• Tuned tone to be confident but consultative (per voice doc)

• Removed jargon; emphasized outcomes instead of features