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Join us August 25, 2026 at 9:30 AM PT

to see how OpenAI's Marketing team uses ChatGPT Work to launch bold campaigns faster.

Register now(открывается в новом окне)

AI for your marketing team’s most ambitious work

Marketing teams use ChatGPT Work to turn customer insight into bold, on-brand campaigns—and reach people as they explore and decide with ChatGPT Ads.

Work across your tools with a shared understanding of your customers

Add plugins to extend what ChatGPT Work can do. Plugins connect customer and campaign context from tools like HubSpot, Figma, and Adobe. Use OpenAI’s Data and Product Design plugins to run pre-built workflows for campaign analysis, creative development, and prototyping.

AI that gives marketers room for more impact

Work across the entire campaign

Connect research, strategy, creative, and execution in one shared workspace—so every marketer can take an idea from first insight to working prototype to launch.

Line chart interface with a prompt asking Figma to turn customer research and launch goals into a focused campaign plan and working prototype.

Understand what customers need

Bring customer research, sales conversations, and campaign performance together to uncover what matters and make clearer decisions.

Circular chart interface with a prompt asking HubSpot to surface recurring customer needs across research, sales feedback, and campaign results.

Create campaigns people remember

Explore distinctive creative directions, bring stronger ideas to life, and refine the work with your team’s taste, judgment, and point of view.

Brand campaign brief with a prompt asking Canva to develop creative directions, explain the brand fit, and recommend the strongest.

Reach customers as they decide

Use ChatGPT Ads to reach people as they explore options, compare choices, and decide what comes next.

Product card interface with a prompt to build a ChatGPT Ads campaign for people exploring mid-century modern furniture.

Try ChatGPT Work prompts for marketing teams

Turn customer understanding into a stronger campaign

Bring approved product information, customer research, and campaign goals together to explore three distinctive directions, with the customer need and brand fit behind each.

Using our product roadmap, customer research, and launch brief, propose three distinct campaign directions. Explain the audience insight, brand fit, tradeoffs, and recommended direction.

Connect with people as they explore options, compare choices, and decide in ChatGPT.

Reach high-intent customers

Show up when people are actively exploring products and making purchase decisions.

Go beyond keywords

Use conversational context to reach customers with more relevant advertising.

Grow in a new channel

Reach customers where discovery, consideration, and decisions happen together with AI.

A ChatGPT response interface showing a sponsored card in a soft green gradient.

Почему маркетинговые команды выбирают OpenAI

Посмотрите, как маркетинговые команды используют OpenAI, чтобы лучше понимать клиентов, развивать идеи и масштабировать создание материалов.

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С OpenAI мы сокращаем объем малозначимой работы для наших сотрудников и даем нашим командам возможность создавать в совершенно новом масштабе.
Джейн Лаудер, директор по данным и исполнительный вице-президент по корпоративному маркетингу; член совета директоров The Estée Lauder Companies

Give your team room for more ambitious marketing

Give your team room to understand customers, pursue strong ideas, and bring distinctive work to market.