Help ChatGPT discover your products
ChatGPT now includes product recommendations as part of its search experience. When a user query implies shopping intent, such as “gifts for someone who loves cooking” or “best noise-cancelling headphones under $200”, ChatGPT may surface relevant products.
Product results are chosen independently and are not ads. Learn more.(opens in a new window)
Any website or merchant can appear in ChatGPT search. To help ensure your content can be discovered, surfaced, and clearly cited and linked, follow these guidelines:
Like search engines, ChatGPT uses a web crawler called OAI-SearchBot to find, access, and surface information in ChatGPT search. For your site to be discoverable in ChatGPT, make sure you aren't blocking OAI-SearchBot. If necessary, you may need to update your robots.txt file, to ensure OAI-SearchBot has access.
Publishers who allow OAI-SearchBot to access their content can track referral traffic from ChatGPT using analytics platforms such as Google Analytics. ChatGPT automatically includes the UTM parameter utm_source=chatgpt.com in referral URLs, enabling clear tracking and analysis of inbound traffic from ChatGPT search results.
OAI-SearchBot is for search. OAI-SearchBot is used to link to and surface websites in search results in ChatGPT's search features. It is not used to crawl content to train OpenAI’s generative AI foundation models. Learn more(opens in a new window).
We’re exploring an easy way for merchants to provide product feeds directly to ChatGPT, helping ensure more accurate, up-to-date listings. Complete the interest form below, and we’ll notify you as soon as submissions open.